UConn Careers

JOB SUMMARY

The Office of Undergraduate Admissions is seeking an experienced professional to serve as the Publicity/Marketing Administrator. Working under the general supervision of the Associate Director for Marketing and Events, the primary role of this hands-on position will be to serve as coordinator for a portfolio of events; provide advanced-level writing and editing for a wide range of email campaigns, websites, and publications; and assist with marketing initiatives that will enable the department to effectively target students in their many stages of the admissions cycle. The successful candidate will be expected to exercise originality, and creativity, and to regularly develop their own ideas within broad guidelines established by the supervisor. Work is varied and requires a sound understanding of the subject and target audience. The individual will stay current with industry marketing trends and provide recommendations for marketing initiatives to support enrollment goals. Incumbent will also provide assistance for other special projects or services necessary to the department.

DUTIES AND RESPONSIBILITIES

• Works with the Associate Director for Marketing and Events to plan cost-effective events and promotional strategies designed to attract prospective students.
• Develops, writes, and edits copy, exercising originality, creativity, and sound judgment in developing appealing, stimulating, and convincing messages and proper focus to generate the desired response.
• Develops, coordinates, and attends recruitment events designed to promote the University.
• Proofreads and edits written copy, checking for facts, analysis, grammar, and readability; clears written copy with appropriate individuals.
• Maintains a working relationship with University Communications in the development of student recruitment materials.
• Coordinates production with outside vendors and/or internal production sources, as required.
• Performs marketing research to evaluate the effectiveness, including cost-effectiveness, of promotional efforts.
• Establishes a publication mailing schedule, to ensure maximum efficiency and effectiveness.
• Prepares technical specifications for catalogs, brochures, and other materials sent to commercial vendors.
• Monitors the performance of vendors and follows up to resolve problems.
• Performs related duties as required.

MINIMUM QUALIFICATIONS

1. Bachelor’s degree in marketing or related field and four to five years’ experience in marketing and publicity or related field OR equivalent combination of experience and training.
2. Demonstrated creativity.
3. Excellent organizational, supervisory, and administrative skills.
4. Excellent writing and editorial skills.
5. Ability to be resourceful and work under pressure or deadlines and conflicting priorities.
6. Willingness to work flexible and irregular hours.

PREFERRED QUALIFICATIONS

1. Bachelor’s degree in Journalism, English, Communications, or a related field. Master’s degree preferred.
2. Demonstrated copywriting experience for marketing awareness and engagement.
3. Experience developing and coordinating complex, large-scale events for higher education.
4. Demonstrated understanding of analytics to inform decision-making.
5. Familiarity with developing email campaigns and event communications using Slate.
6. Familiarity with current trends in marketing for Undergraduate Admissions in higher education.
7. Ability to manage multiple deadline-driven tasks.

APPOINTMENT TERMS

This is a full-time, permanent position slated to begin in mid-July. Salary is commensurate with qualifications and experience and includes a comprehensive benefits package.

The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits visit: https://hr.uconn.edu/benefits-beyond-pay/. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

For full consideration, please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #498355 to upload a cover letter, resume, and contact information for three (3) professional references. Applicants not submitting all the requested documentation will not be considered further in the process. 

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on Sunday, May 26, 2024. 

All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.