JOB SUMMARY

UConn’s College of Engineering (CoE) is seeking to hire a Publicity/Marketing Coordinator (Marketing Coordinator). Reporting to and under the guidance of the CoE Communications Manager, this position will develop many of the College’s marketing and communication materials in print, web, and other digital assets to disseminate messaging, reinforce initiatives, and position UConn Engineering as a leader among competitors. This role develops publicity and marketing strategies, writes copy to aid engineering partners in achieving their goals, and creates effective content for target audiences.

DUTIES AND RESPONSIBILITIES

Working collaboratively with departments, programs, faculty, and others across the CoE and beyond, the marketing coordinator will strategize, plan, copywrite, and collaborate with staff, faculty, students, and alumni of the CoE to craft, schedule, and post compelling online and print content. They serve the following functions:

• Assists in planning and implementing marketing and promotional strategies on social media platforms.
• Designs, writes, schedules, posts, and analyzes engagement of social media content for four main platforms.
• Assists in planning, copywriting, and implementing marketing, communication, and promotional strategies.
• Designs, schedules, and produces brochures, posters, promotional flyers, newspaper advertisements, and other informational and promotional materials.
• Maintains files of promotional activities for each initiative and assists in evaluating the success of promotional and marketing campaigns.
• Promotes and fosters internal and external relations through print and digital communications with college audiences.
• Assists with organizing and implementing campus event promotional coverage.
• Serves as a resource to other department/unit staff regarding effective promotional strategies.
• Lead student employees as assigned.
• Performs related work as required.

MINIMUM QUALIFICATIONS

1. Bachelor’s degree in English, journalism, communications, public relations, or a related field.
2. At least two to three years of professional marketing/communications experience.
3. Evidence of masterful writing ability, as demonstrated by writing samples; ability to adapt writing style for different media and audiences.
4. Experience in the business/company applications of social media platforms including Facebook, Instagram, X, and LinkedIn.
5. Ability to implement, track, analyze, and report social media and website traffic analytics.
6. Ability to meet and enforce deadlines, take initiative, work independently to carry out complex assignments, and willingness to work flexible hours.
7. Superior communication, interpersonal, and diplomatic skills.
8. Strong project management and organizational skills and ability to make sound judgments.
9. Proficiency in Microsoft Office.

 PREFERRED QUALIFICATIONS

1. At least three to four years of professional marketing/communications experience.
2. Experience working in higher education.
3. Experience working in STEM fields, especially in a marketing or communications role.
4. Experience with content platforms and analytics tools such as Meta Business Suite, LinkedIn Campaign Manager, WordPress, Google Analytics, etc.
5. Working knowledge and familiarity with graphic design programs (Adobe Creative Cloud Suite, Canva, etc.) preferred.

APPOINTMENT TERMS

This is a permanent, full-time position with a primary work location at the Storrs Campus. 

The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits visit: https://hr.uconn.edu/health-benefits/. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #498704.

Applications should include a current resume, contact information for three professional references, three work samples, and a letter of interest that explains how your skills and experience match the qualifications required and the duties and responsibilities of the position and any preferred qualifications. 

Incomplete applications will not be considered. The job posting is scheduled to be removed November 26, 2024.

All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.